Website not getting leads? 10 checks before you redo it

If your website looks fine but brings no enquiries, a new design is often not the answer. The cause is usually one of three things. Google is not showing the site. Visitors cannot tell quickly what you do. Or getting in touch takes more effort than it should.

To get more enquiries from your website, first find out which of these is the problem. You can test all of it yourself, with free tools from Google. Run the ten checks below in order, because the early ones matter most. Most of what they find can be fixed on the site you already have.

The 10 checks at a glance

#	Check	How to test it for free	You pass if
1	Is the site on Google?	A site: search and Google Search Console	Your pages show up, and Search Console says "URL is on Google"
2	Google Business Profile	Search for your business name in a private browser window	Your profile shows, verified, with the right phone number and hours
3	Speed on a phone	PageSpeed Insights, Mobile tab	No red (poor) results
4	Headline	Show your homepage to someone who does not know your business	They can say what you do and where you work
5	Call and WhatsApp buttons	Open the site on your phone and tap both	Both are easy to find and open the right number
6	Enquiry form	Send yourself a test enquiry	It reaches your inbox, not spam
7	One page per service	Compare your list of services with your pages	Each main service has its own page
8	Proof	Read your site as a stranger would	Real photos, real work and reviews people can check
9	Tracking	GA4's Realtime report while you send a test enquiry	The enquiry shows up as a key event
10	Buyers' questions	List what customers ask you on the phone	Each question is answered on the site

1. Why is my website not showing on Google?

Start here. If Google has not indexed your site, nothing else on this list will bring you enquiries from search.

The quick test. Type site:yourbusiness.in into Google, using your own domain. If your pages appear, they are in Google's index. If nothing appears, something is wrong. Google says a site: search does not always list every indexed page, so treat it as a rough check.

The proper test. Add your site to Google Search Console, which is free. You will need to prove that you own the site, for example by adding a DNS record at your domain provider. Your developer can do this for you. Then paste your homepage address into the URL Inspection box at the top of the screen.

• URL is on Google means the page can appear in search results. It does not guarantee that it will.
• URL is not on Google means it cannot appear. The Page indexing section explains why.

Two causes are worth checking first:

• Indexing allowed: No. A noindex rule is telling Google to leave the page out. Developers sometimes use noindex while a site is being built, and it has to come off at launch.
• Crawl allowed: No. A rule in your robots.txt file is blocking Google.

Once the cause is fixed, click Request indexing. Search Console limits how many inspections you can run each day, so start with your main pages. For a new site, Google also suggests submitting a sitemap, a file that lists the pages you want Google to find.

Then give it time. Google says some changes show within a few hours and others take several months, and suggests waiting a few weeks before you judge the result.

Being indexed only means you are in the race. To see how you are doing in it, open the Performance report in Search Console. It shows the searches your site appeared for, how often it appeared and how many people clicked. If your site appears often but few people click, look at the page titles and descriptions people see in the results (check 4).

2. Google Business Profile not showing up in search?

When someone searches for a business near them, Google shows local results on Maps and Search. These come from Business Profiles: the panel with your map pin, phone number, hours and reviews. For a business that serves customers in a town or region, this profile can matter as much as the website.

A Business Profile is for businesses that meet customers face to face, at your premises or at theirs. Online-only businesses are not eligible.

Test it. Open a private (incognito) window and search for your business name and town. Google suggests browsing privately to see your profile the way other people see it.

Set it up properly:

1. If no profile exists, add one at business.google.com/add. If one exists but nobody has claimed it, claim it. Both are free.
2. Verify it. Google decides which verification methods you are offered, such as a phone call, text message, email or video. Google's review can take up to 5 business days. Only verified businesses can show their details on Maps and Search.
3. Fill in everything: category, hours, phone number, website, photos and service area. Google says businesses with complete and accurate information are more likely to show up in local results.

If it still does not show, look for these:

• It is new. Google says rankings for new businesses can take up to a month to appear, and edits can take up to 3 days.
• It has been suspended. A profile that breaks Google's guidelines is disabled or suspended until the problem is fixed. One rule Google spells out: the business name must be your real-world name, as it appears on your signboard and stationery. Adding extra words, such as "Shree Interiors Best Interior Designer", can get a profile suspended.
• The address does not fit your type of business. If you work from home and visit customers, set a service area and hide your address. A virtual office address is not allowed.
• There are two profiles. Google allows one profile per business, and a profile marked as a duplicate does not show on Search or Maps.

Google ranks local results mainly on relevance (how well your profile matches the search), distance and prominence (how well known you are, which includes your reviews and the websites that link to you). Google also says there is no way to pay for a better local ranking.

3. How to check website speed on mobile

Google uses the mobile version of your site to index and rank it. So the phone version is the one to test.

Go to PageSpeed Insights at pagespeed.web.dev, enter your address and look at the Mobile tab. The report has two parts:

• Real-user data from Chrome users over the last 28 days. A new site, or one with few visitors, may not have enough data for this section, so it can stay empty.
• A lab test that loads your page on a simulated mid-range phone over a mobile network. It gives a performance score: 90 or above is good, 50 to 89 needs improvement, and below 50 is poor.

Google calls three of these measurements the Core Web Vitals:

Measurement	What it tells you	Good result
Largest Contentful Paint (LCP)	How soon the main content appears	2.5 seconds or less
Interaction to Next Paint (INP)	How quickly the page responds to a tap	200 milliseconds or less
Cumulative Layout Shift (CLS)	How much the page jumps around while loading	0.1 or less

Below the scores, PageSpeed Insights lists what is slowing the page down. Common causes include photos uploaded straight from a camera or phone, image sliders, and plugins or chat widgets that load on every page.

Scores change a little from run to run, so test two or three times. Then open the site on your own phone over mobile data, not office Wi-Fi, and see how it feels. Check, too, that the phone version shows the same content as the desktop version. If the mobile site has less on it, Google sees less.

4. Does your homepage say what you do and where?

The top of your homepage has one job: tell a stranger what you do, who it is for and where you work. Lines like "Welcome to our website" or "Quality is our passion" do none of that.

Test it. Show the homepage on your phone to someone who does not know your business. Give them five seconds, then ask what you sell and where. If they cannot answer, rewrite the top of the page.

A simple pattern works: what you do, for whom and where you serve. Then one line of proof and two buttons. Here is a made-up example for a kitchen business:

Before	After
Welcome to Shree Interiors. Where dreams take shape.	Modular kitchens and wardrobes for homes, designed and fitted in your city and nearby towns.
Excellence in every detail.	Photos of kitchens we fitted this year, with reviews from those customers.
A "Contact us" link at the bottom	Call and WhatsApp buttons at the top

The same thinking applies to what people see on Google. Your page title is usually the headline of your search result. Google advises a title that is unique to the page, clear, and describes what is on it, and says it can include your business name and location. Its guidance on helpful content also asks whether the main heading gives a useful summary without exaggerating.

5. How to add a call and WhatsApp button to your website

Some buyers would rather call or message than fill in a form. Make that one tap.

• Put a Call button and a WhatsApp button near the top of the page on phones, and repeat them at the bottom of every page.
• The call button should open the phone's dialler with your number. Show the number as text too, for people on a computer.
• The WhatsApp button uses a click-to-chat link: https://wa.me/ followed by your full number in international format, without a plus sign, leading zero, brackets or dashes. For an Indian mobile number, that is 91 followed by the 10 digits, for example https://wa.me/91XXXXXXXXXX.

You can add a ready-typed message with ?text=, so the chat opens with something like "I need a quote for a modular kitchen". In the link, spaces are written as %20:

https://wa.me/91XXXXXXXXXX?text=I%20need%20a%20quote%20for%20a%20modular%20kitchen

Use a different message on each service page, and you will know which page the customer came from.

Test it. On your own phone, tap both buttons on a few pages. The right number should open each time. Click to chat only works if the number has an active WhatsApp account.

Then check who answers. A button helps only if someone picks up, or replies the same day. Put your working hours next to the buttons.

6. Website contact form not sending email?

A broken form is the quietest way to lose enquiries, because nobody tells you it is broken.

Test it. From your phone, fill in your own form as a customer would. Use a personal Gmail address in the email field. Then check:

1. Did the enquiry reach the right inbox within a few minutes?
2. Did it land in spam instead? Look in the spam folder.
3. Did the page show a clear thank-you message?
4. Does the email go to an inbox that someone reads every day?

Why form emails land in spam. Gmail requires everyone who sends email to Gmail accounts to authenticate it with SPF or DKIM, and messages that are not authenticated may be marked as spam or rejected. Gmail also tells senders not to fake Gmail addresses in the From line. Some website forms do exactly that: they send the enquiry "from" the visitor's own Gmail address. Ask your developer to send form emails from your own domain, with SPF and DKIM set up, and to put the visitor's address in the reply-to field.

Two more fixes:

• Keep the form short. Name, phone number and what they need is enough to call someone back.
• Do not rely on email alone. Have every enquiry saved somewhere you can check, such as a simple dashboard or a spreadsheet, so a spam filter cannot lose it.

Repeat the test after any change to the site, the hosting or your email.

7. One page for each service you sell

If all your services sit on one "Services" page, that one page has to match every search for every service. Give each main service its own page instead. Each page can use the words customers search for, show photos of that work, answer that service's questions and end with call and WhatsApp buttons.

Google's SEO starter guide covers the basics:

• Give each page its own title that describes what is on it.
• Use the words your customers use. Google's example is "charcuterie" versus "cheese board". For a kitchen business it might be "modular kitchen" versus "kitchen interiors".
• Use readable page addresses, such as /services/modular-kitchens, not strings of numbers.
• Link to each service page from your menu or homepage. Google finds most new pages through links.

Do not take it too far. Google's spam policies treat pages aimed at specific cities that all funnel visitors to one page, and sets of near-identical pages, as doorway abuse. One useful page per service is better than twenty copies with only the city name changed.

8. Show proof: real photos, work and Google reviews

A stranger needs a reason to trust you before they call.

• Use your own photos. Show your team, your premises and finished work, not stock images. Google advises sharp, clear images placed near the text they relate to, with short descriptive alt text. Add the same photos to your Business Profile.
• Show your work. A few recent jobs, each with a photo and a line on what was done, tell visitors what to expect. Ask clients before you name them.
• Collect Google reviews. Ask every happy customer. Your Business Profile gives you a review link and a QR code that you can send on WhatsApp or print. Reply to reviews, good and bad. Google says more reviews and positive ratings can help your local ranking.
• Never pay for reviews. Google prohibits offering incentives, such as discounts or free items, in exchange for reviews.
• Show who you are. An About page with real names and your address helps people decide. Google's guidance on helpful content asks whether a site gives background about the business, for example through an About page.

9. How to track form submissions in Google Analytics 4

Without tracking, you cannot tell which fixes worked. Google Analytics 4 (GA4) is free, and it can show you which pages lead to enquiries.

1. Set it up. Create a GA4 property, add a web data stream for your site and add the Google tag. If someone else built your site, ask them to do this and to give you access.
2. Turn on enhanced measurement. It records form starts (form_start) and form submissions (form_submit) without any code changes. It also records outbound clicks, meaning clicks on links to other sites, and a wa.me WhatsApp link is one of those.
3. Track phone taps. Ask your developer to send an event when someone taps the call button.
4. Mark them as key events. In Admin, open Events under Data display, and click the star next to the form, WhatsApp and call events. They can take up to 24 hours to show in standard reports.
5. Test it. Send a test enquiry and watch the Realtime report, which updates within a few minutes. If the event does not appear, ask your developer to send it directly.

Do not send names, phone numbers or email addresses into Analytics. Google requires you to make sure no personally identifiable information is collected.

GA4 counts clicks and form sends, not the conversations that follow. So also ask every new caller how they found you, and keep a simple note. Over a few months you will see which sources bring real business.

10. Content that answers your buyers' questions

Write down the questions customers ask on the phone before they buy. For most businesses the list looks something like this:

• What does it cost, or what does the price depend on?
• How long does it take?
• Which areas do you serve?
• Is there a minimum order?
• What happens after I get in touch?
• What do I need to send you for a quote?

Answer each one on the right service page, or in a short FAQ. Customers who find answers on your site come to the call ready to talk business.

This is also what Google asks for. Its guidance on helpful content favours pages written for people, by someone with first-hand experience, that leave readers feeling they have learned enough to reach their goal. Google says it has no preferred word count. It also lists warning signs, such as producing lots of content on many different topics in the hope that some of it ranks, and using extensive automation to produce it. Ten honest answers about your own work are a better use of your time than fifty generic blog posts.

Do I need a new website, or can I fix the old one?

Look at what the checks found. Most of the problems are fixes, not reasons to rebuild.

What the checks found	Fix or redo?
A noindex tag or a robots.txt rule is blocking Google	Fix
No Business Profile, or one that is not verified	Fix. This sits outside your website
Slow because of large photos or a few heavy plugins	Fix
Unclear headline, no call or WhatsApp buttons, a form that fails	Fix
No page for each service, but you can add pages	Fix
Slow because of the theme or page builder itself, and fixes do not help	Redo
The site does not work properly on a phone at all	Redo
You cannot log in, the developer has gone, or the platform will not let you add pages	Redo
Your business has changed and most pages need rewriting anyway	Redo

Whatever you decide, make sure the domain name and hosting account are in your name, and that you have the logins.

If you do redo the site, protect what Google already knows about the old one. Google's guidance on site moves says:

• Keep page addresses the same where you can. Where they change, permanently redirect (301) each old address to its new one. Google says permanent redirects do not lose ranking credit.
• Change one thing at a time. A new domain, a new platform and a new design all at once make problems harder to trace.
• Remove any block at launch. If the new site was hidden from Google with noindex or robots.txt while it was being built, remove that on launch day.
• Expect rankings to move for a while. For a medium-sized site, Google says it can take a few weeks or more for new addresses to replace the old ones in results.

Then run all ten checks on the new site before you pay the final bill.

If the real need turns out to be bigger than a website, such as a customer portal or a booking system, our guide to custom software vs off-the-shelf explains how to decide.

How Tanush Digital can help

We build fast, mobile-first business websites for companies across India. Every site is set up for Google search, with page titles, descriptions and structured data, and its speed is checked with Google's own tests. We add a WhatsApp button and enquiry tracking, so you can see which pages bring enquiries, and you can edit the content yourself. A typical site takes 1–2 weeks, and the team that built it stays on call. See our website development service, or send us your current site and tell us what is not working.

Frequently asked questions

Why is my website getting traffic but no leads?

Usually because visitors cannot quickly tell what you do, cannot see how to contact you on a phone, or do not trust you yet. Work through the headline, call and WhatsApp buttons, form and proof checks above. Also look in Search Console at the searches that bring the traffic. If they are not searches a buyer would make, that traffic will not turn into enquiries.

How long does it take for a website to show on Google?

Google says some changes take effect in a few hours and others take several months, and suggests waiting a few weeks before judging the result. For a Google Business Profile, Google says rankings for a new business can take up to a month to appear.

Is a Google Business Profile free?

Yes. Adding or claiming a Business Profile costs nothing. It is only for businesses that meet customers face to face, at their own premises or at the customer's. Online-only businesses are not eligible.

Can I pay Google to rank higher on Maps?

No. Google says there is no way to request or pay for a better local ranking. You can advertise with Google Ads, but that is a separate, paid product.

Will a new website get me more enquiries?

Only if it fixes what is actually wrong. If the site is not indexed, the Business Profile is missing or the form sends enquiries to spam, a new design will not change that. Run the ten checks first, then decide.

How do I know how many enquiries my website brings?

Set up Google Analytics 4, and mark form submissions, WhatsApp clicks and call taps as key events. Then ask every new caller how they found you. Together, these show which pages and channels bring real enquiries.

Sources

• How to use the site: search operator, Google Search Central
• About Search Console, Search Console Help
• Add a website property to Search Console, Search Console Help
• URL Inspection tool, Search Console Help
• Performance report (Search results), Search Console Help
• SEO Starter Guide, Google Search Central
• Block Search indexing with noindex, Google Search Central
• Mobile site and mobile-first indexing best practices, Google Search Central
• Creating helpful, reliable, people-first content, Google Search Central
• Spam policies for Google web search, Google Search Central
• Site moves with URL changes, Google Search Central
• Get started with Google Business Profile, Google Business Profile Help
• Add or claim your Business Profile, Google Business Profile Help
• Verify your business on Google, Google Business Profile Help
• Find your business on Google, Google Business Profile Help
• Tips to improve your local ranking on Google, Google Business Profile Help
• Guidelines for representing your business on Google, Google Business Profile Help
• Resolve duplicate profiles and ownership issues, Google Business Profile Help
• Tips to get more reviews, Google Business Profile Help
• About PageSpeed Insights, Google for Developers
• Web Vitals, web.dev
• Google Analytics, Google Marketing Platform
• Set up Analytics for a website and/or app, Analytics Help
• Enhanced measurement events, Analytics Help
• Mark events as key events, Analytics Help
• Email sender guidelines, Gmail Help
• How to use click to chat, WhatsApp Help Center

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